Saturday, January 28, 2012
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Internet

Designing information for the Web requires a melding of your message and goals to your users needs and tendencies. To accomplish this, we employ these six continuous processes: Planning, Analysis, Design, Implementation, Promotion, Innovation

 

 

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Strategy

A well defined strategy gives a newly launched website an edge over its competition. In fact, internet marketing optimization starts at the design level. We research keywords, analyze competitors and monitor surfing patterns. Then we make highly targeted strategic recommendations for your web presence.

 

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Marketing

Internet is now a major affordable targeted marketing medium. Make sure that your business has a presence on the internet with affordable marketing strategies like search engine optimization, banner ads, affiliate programs and pay per click.

 

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Kratzer Creative

strategic design made simple

Companies look to us for a variety of projects, from creating their latest annual report or corporate website to establishing a comprehensive brand identity from the ground up. Our strength lies in understanding the relationship between the touch-points that create a coherent brand strategy.

What makes Kratzer Creative unique is our approach to problem solving. We incorporate strategic methodology to all aspects of the design process. We strive to understand and evaluate project requirements in order to create appropriate design solutions.

That's why we strive to develop highly usable interfaces that attract and keep customers. It means creating navigational structures that are easy and intuitive. Email campaigns and websites are designed so users can find what they're after in a fast and logical way. We stay on top of the trends, so that we can help our clients integrate the latest technologies.

 

The Web is the ultimate customer-empowering environment. Your visitors decide where to go and what to see. And if they don't like their experience, your competitors are just a click away.

That's why we strive to develop highly usable interfaces that attract and keep customers. It means creating navigational structures that are easy and intuitive. Email campaigns and websites are designed so users can find what they're after in a fast and logical way. We stay on top of the trends, so that we can help our clients integrate the latest technologies.

Graphic design is not just about style. It's about finding the best way to communicate your message. We'll help you produce materials that speak to your audiences in strong and clear ways: from stationery systems and direct mailers to annual reports and corporate brochures, we develop strategic communications pieces that reflect your brand's personality.

Our design work can be geared to match your existing brand image, or we'll help you to define a new look for all your communications with a complete corporate identity.

At Kratzer Creative, a lot of the work we do involves helping businesses create strong brands. Whether we are creating an identity for a new company or broadening the scope of an existing one, we strive to create simple, efficient and long-term solutions.

That's because design plays a pivotal role in defining corporate images, enhancing customer experiences and evoking emotional feelings about services or products. While you cannot control a person’s perception of your brand you can influence it by communicating the right messages about your products and/or services in clear and consistent ways.